YouTube Foundry’s class of 2024 recap
Image credit: YouTube
How YouTube’s revamped Foundry program is empowering emerging artists to reach new heights.
The Foundry program
After a successful relaunch, YouTube’s Foundry program is celebrating a successful year, showcasing how its initiatives support and elevate independent artists. From personalised mentorship to marketing support, YouTube’s team has provided direct assistance to propel its 2024 roster.
Reintroduced earlier this year, YouTube Foundry offers an innovative multifaceted approach to artist growth. The program combines mentorship, marketing expertise, and global visibility, empowering its independent artists to reach and connect with audiences worldwide.
In 2024, Foundry expanded its roster to include a diverse array of independent artists, providing them with resources to achieve chart success, memorable live performances, and increased fan engagement.
Spotlight on the class of 2024
Aside from racking up millions of listens, here’s a closer look at the standout achievements from this year’s Foundry artists:
- Achieved a #1 hit with “MILLION DOLLAR BABY”
- Crowned the #1 song on YouTube Shorts in the US
- Performed in front of a packed crowd at Camp Flog Gnaw
- Took the stage at the iconic Troubadour for Foundry Music Night in partnership with National Independent Venue Association (NIVA)
- Performed in front of a packed crowd at Camp Flog Gnaw
- Featured on the popular COLORS SHOW
- Took the stage at the iconic Troubadour for Foundry Music Night in partnership with NIVA
- Performed in front of a packed crowd at Camp Flog Gnaw
- Featured on the popular COLORS SHOW
- Performed on stage at Bloomberg’s annual Screen Time event
- Championed the mantra: “Independent does not mean small”
- Celebrated his first Billboard Hot 100 entry with his feature on Don Toliver and Charlie Wilson’s “Attitude”
- Graced the stage at the Stagecoach Festival
- Featured on the popular COLORS SHOW
- Performed on stage at the iconic Coachella Festival
- Featured on the popular COLORS SHOW
- Lit up the Portola Music Festival
- Announced a highly anticipated Coachella debut for 2025
- Continued his rise, making waves across a number of tracks and collaborations
Continued to build his fan base, captivating millions of fans with his releases
Foundry provides a future for independent artists
As the YouTube Foundry program wraps up an impressive 2024, the program underscores the importance of independent music in today’s industry. With its commitment to fostering diversity and supporting independent artists to break boundaries, YouTube Foundry sets the stage for even greater success stories in the years to come.
Keep an eye on these trailblazing artists and the next generation of talent as they continue to redefine what it means to be independent in music.