Why posting to Stories matters, according to the Head of Instagram
Head of Instagram, Adam Mosseri has posted a new video explaining the importance of Stories as a means of engaging your followers.
In a new video, Adam Mosseri says posting Reels and carousels to Feed is a great way to maximise reach, as these formats can appear for new followers. Stories on the other hand, while they won’t help you reach non-followers, are a great way to engage with existing followers.
According to Instagram, those who post to Stories often see fewer unfollowers than creators who don’t, which can lead to stronger growth over time. Mosseri says posting behind-the-scenes and day-in-the-life content tends to do best on Stories.