Why music reviews matter more than ever in the age of AI
As AI reshapes how fans discover new artists, getting your music reviewed is key to being seen by both humans and algorithms.
In today’s AI-powered landscape, getting your music reviewed is even more essential than before. As Groover recently pointed out, AI search and recommendation tools are changing how listeners discover artists. Just look at Spotify who have been leaning into AI features, and recently integrated with ChatGPT to offer smarter, more personalized song suggestions.
That means your visibility as an artist doesn’t just depend on fans or music curators anymore, it depends on the information available about you on the internet. That’s where press coverage and music reviews come in.
Why music reviews matter in the AI era
AI algorithms learn from what already exists online. They analyse text across countless websites, publications, and databases to make sense of the responses it gives. Every review, interview, or feature adds to your digital footprint- and that makes it easier for AI to recognise you.
The more your name appears across the web, the better your odds of being surfaced when people search for things like “Who are some new indie artists like Phoebe Bridgers?” Reviews and press releases give AI more data points to connect you to relevant searches.
Human readers still matter too
Of course, it’s not just about please machines. Press coverage is still one of the most effective ways to reach real people. A review doesn’t just get your name out there, it gets your music in front of readers and potential fans.
A single review in the right publication could spark new listeners, land you a playlist spot, or open wider industry opportunities. You never know who’s reading! Once a review is out there, it can continue to build your credibility over time, leading to more reviews and opening more doors.
How to get your music reviewed
Now you know why music reviews are important, how can you actually get yours reviewed? Look, landing a music review takes effort, but some fundamentals can get you on the right track. Here a few quick tips:
- Start small: Indie, smaller publications often love discovering new talent.
- Build a great press kit: Include your latest release, bio, and share more about your music story.
- Be professional: Personalize your outreach and include all relevant information.
- Show gratitude: Thank every reviewer who takes the time to feature your music, it could be the start of a long-lasting relationship.
- Share the coverage: Post your reviews on socials and link them to keep the conversation going.
For a more comprehensive guide, check out our ‘How to get your music reviewed’ blog.
The bottom line
Getting your music reviewed has always been a smart move for musicians. But in the AI era, it’s becoming even more crucial. The more your music and story exists online, the more likely that both humans and AI algorithms are going to discover you.
So keep making noise, and make sure there’s plenty for AI to find.