Why music producers should curate a public playlist for their following
Let’s dive into why every music producer should curate a public playlist to connect with fans, showcase influences, and strengthen their brand!
In today’s digital era, music producers do more than just create beats and tracks—they build communities and shape musical identities. One powerful yet often overlooked way to engage with fans is by curating and sharing a playlist of your favorite songs or music that has influenced you throughout your career. Whether on Spotify, Apple Music, or YouTube, a public playlist can strengthen a producer’s connection with audiences on a deeper level, and even provide creative inspiration for aspiring music makers.
Showcasing your influences
Every producer draws inspiration from somewhere, whether it’s classic hits, underground gems, or trending tracks. By sharing a playlist of your favorite songs weather it’s from your past or current rotation, you give fans insight into the sounds, styles, and artists that helped shape you. This helps to make you more relatable gives fans a deeper appreciation for your work.
Building a personal connection with fans
Fans love to connect with artists beyond their music. A playlist is a great way to interact with your audience as well as uplifting other artists. Listeners will hopefully be encouraged to engage with the tracks, comment on their favorites, and even discover new music through your recommendations. This creates a sense of community around your brand, making your audience feel like they’re part of your creative journey.
Expanding your reach
When you share a playlist, you’re not just promoting your own music—you’re aligning yourself with other artists in your genre or style. If your playlist gains traction, it can attract new listeners who stumble upon your music. Additionally, featuring independent artists or collaborators can lead to cross-promotion, helping you grow your fanbase organically.
Keeping your audience engaged between releases
If you find that you often go through periods where you’re working on new projects but don’t have fresh releases to share. A playlist is a great way to stay active online without constantly pushing new music. Regularly updating your playlist with new finds and personal favorites keeps your audience engaged, and hopefully, they are looking forward to what you’ll share next.
How to get started
- Choose a platform – Spotify, Apple Music, and YouTube are great places to start.
- Curate with intention – Pick songs that truly represent your sound and influences.
- Update regularly – Keep the playlist fresh with new finds and seasonal favorites.
- Promote it – Share it on social media, your website, and even in your email newsletter.