Swifties are enjoying being able to stream the original albums after Taylor Swift bought back the rights to her Big Machine records.

Taylor Swift’s fans have made a strong statement – streaming her original albums in huge numbers following the news that she now owns them outright. According to an article published by Variety, which quotes data from Luminate, overall streaming of Swift’s catalogue jumped by over 55% in just one day. This comes just days after the announcement that she had bought back her master recordings from Shamrock Holdings.

The Variety article reports that on that Friday alone, Swift’s songs were streamed over 30.64 million times, despite the fact that she hadn’t released any new music that day. These figures include her entire body of work (i.e. the ‘Taylor’s Versions’ albums as well), not just the original six Big Machine albums.

Spotify also provided data showing how much individual albums increased. According to Variety, the biggest boost came from the original version of Speak Now, which saw a 430% global rise in streams. Taylor Swift (her debut) came next with a 220% increase. Reputation and Fearless followed, both seeing close to a 160% increase. Red had a 150% bump, and 1989 saw the lowest rise – though still a notable 110% increase.

Before this shift, Swift had spent years encouraging fans to stream only the new “Taylor’s Version” re-recordings of her early albums. These were created in response to the sale of her masters to Scooter Braun in 2019 and then passed on to Shamrock Holdings. Because she didn’t control the original recordings, Swift had also refused to license them for use in TV, film or advertising, urging media to use her new versions instead.

Now that she has full ownership of the original Big Machine albums, that restriction is finally gone. Music supervisors can once again consider the original masters for sync licensing, and fans are free to enjoy those early versions without feeling like they’re going against their queen’s wishes.

The Variety article, citing Luminate data, also notes that Swift’s daily album consumption units rose to just over 31,000 on the day of the news – up from the usual daily average of 20,000 in the previous 12 days.

This marks a full-circle moment in Swift’s long battle for ownership, and a reminder of the deep connection between artists and their audiences when control and trust are restored.

Want to stay in control of your music too? At RouteNote, we help artists distribute their music globally while keeping 100% ownership of their rights. Take charge of your career – distribute your music with RouteNote today.