Songs used in Stranger Things Season 5 see boost of over 600%
The fifth and final season of Stranger Things season is here, and so is the show’s use of iconic 80s hits. Here’s how those tracks are hitting new highs.
An iconic soundtrack legacy
Stranger Things is back for its final chapter, and once again, its soundtrack is reshaping streaming behavior. Each season’s soundtrack has been central to the show’s 80s identity, and over the years, has repeatedly introduced classic tracks to younger listeners while giving older fans a heavy dose of nostalgia.
Season 5 continues that tradition. The show’s latest soundtrack leans into recognizable 80s hits that feel woven into the show’s world rather than simply placed on top of it. And for the music industry, it’s another example of how major TV moments can unlock new audiences, revive older tracks, and reintroduce them back into the spotlight.
Streams surge for Season 5’s tracks
Spotify has now revealed that songs featured in Stranger Things season 5 have seen significant spikes in streams following the show’s release. In fact, several tracks have experienced triple-digit increases.
Streams for:
- “Mr. Sandman” by The Chordettes are up 625%
- “Upside Down” by Diana Ross are up 510%
- “I Think We’re Alone Now” by Tiffany are up 490%
- “Fernando” by ABBA are up 335%
Of course, Stranger Things is no stranger to propelling classics into a newfound popularity. The most famous example remains Kate Bush’s “Running Up That Hill (A Deal With God)”, which exploded after its pivotal role in season 4. At the time, Variety reported a 8,700% increase in Spotify streams compared to before the season launched.
Stranger Things wider music campaign
Alongside the streaming spikes, Spotify has leaned into the moment with a wider campaign built around Stranger Things’s fictional radio station, WSQK The Sqwuak.
The Stranger Things Official Playlist, one of Spotify’s most-saved soundtrack playlists, is hosting a series of radio-style takeovers voiced by Maya Hawke, who plays Robin in the show. These announcements are designed to promote Volume 2 of season 5, blending the show’s storytelling with real-world engagement.
Between December 16 and 18, new announcements drop daily at 8AM ET (1PM GMT), some of which contain hidden clues tied to the upcoming episodes. Spotify adds that while not every announcement is a clue, it’s best to take note of any numbers you hear. The final clue will be revealed on December 18.
Other playlist features for season 5 included a Stranger Things Musical Time Machine which explored iconic 80s hits, a recap of big moments from each season, and more. It’s smart marketing that keeps fans engaged and listening closely, while keeping music at the forefront.
Beyond streaming: Stranger Things pop-up radio station
This isn’t the show’s only promotion centred around the in-show radio station. Stranger Things also partnered with Global to launch a fully immersive pop-up version of WSQK The Squawk to promote the show throughout its staggered rollout. Fans can tune in to the station on Global Player from 24 November through to 1 January.
The station plays non-stop 1980s hits alongside retro American-style ads and interactive segments themed around the show. All of which are processed through vintage broadcast equipment to recreate an authentic 80s FM sound.
Why this matters for the music industry
For labels, publishers, and artists alike, Stranger Things is proof that sync licensing remains one of the most powerful discovery tools. A single placement can unlock streaming growth, drive playlist adds, and introduce older recordings to entirely new demographics.
Moving forward, moments like this reinforce the long-term value of catalogue music. Plus, the importance of being ready when pop culture comes calling.
Want to explore every track featured in Stranger Things season 5? Check out our soundtrack breakdown here.