Spotify is giving artists a bit more time to get their profiles ready for Wrapped 2024. Here’s what you should do.

Spotify Wrapped is a great opportunity for free promo for independent artists. To help you present yourself as best as possible to potential new audiences, Spotify has extended its Wrapped deadline from November 15th to November 20th.

How can you take advantage of this extra time, and why should you?

Usually released on December 1st, Spotify Wrapped lets users view a summary of their most streamed artists, tracks, playlists, genres and more. Perfect for sharing across Instagram stories, Wrapped enables music fans to fly the flags of their favourite artists, and show off their unique listening habits. This is a big deal because it means your listeners could be advertising you to people who may not have discovered you yet. For free.

Naturally, when trying to attract new fans, you want to put your best foot forward. This means ensuring that your Spotify artist profile is looking slick and professional, ready for when new fans-to-be come peeking.

Spotify shared its tips for getting prepared via its Get ready for 2024 Wrapped landing page. The data points it shares around Wrapped demonstrates exactly why, as an independent artist, you shouldn’t let this promotion opportunity pass you by:

  • 225M listeners engaged with Wrapped content in 2023
  • 40% increase in engagement with 2023 Wrapped content over 2022
  • 170 markets engaged with Wrapped content in 2023

Spotify suggests a variety of ways for artists to prepare, such as crafting custom Clips by the deadline to ensure they’re included in your fans’ Wrapped roundup. It also recommends updating your Artist Profile with merch links, setting up a fan support link, and curating a playlist for 2024. Additionally, you can generate excitement for your 2025 projects by promoting upcoming shows and creating a Countdown Page for your next release.

There’s still time to give your Spotify for Artists profile a zhuzh (yes, that is how that’s spelt), so go get ready for the biggest end-of-year free promotion opportunity while you can!

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