SoundCloud drops 4 new features for artists and fans in 2025
Here’s what new features have been launched to boost discovery, engagement and monetisation.
SoundCloud is kicking off 2025 with four exciting new features aimed at enhancing the artist experience and improving music discovery for fans. Here’s what’s new:
Buzzing Playlists: A fresh approach to music discovery
SoundCloud’s new Buzzing Playlists are set to revolutionise the way fans discover emerging talent. Covering a range of genres, including Indie, Rock, Metal, Hip-Hop, R&B, and Electronic, these playlists showcase tracks gaining traction among real listeners- not just those favoured by AI algorithms.
For artists, this means increased visibility to reach engaged music lovers, and greater chances of being discovered by A&Rs. For fans, it’s an opportunity to stay ahead of the curve and discover their next favourite underground hit.
Artist Toolbox: Access to growth features
SoundCloud’s Artist Toolbox now provides creators with an easy way to manage their Artist plans directly from the web. This dashboard offers quick access to key tools and insights:
For Artist Pro and Artist Creators:
- Monitor credit balances for features like SoundCloud’s Recommendation Algorithm, Replace File, and Distribution.
- Clearer refresh timelines with tips on how to use them.
- Audience insights, including top fans, comment analytics, and more.
For Free Creators:
- Explore available tools and features to support career growth.
- Learn about upgrade options to unlock more advanced features.
Multiple track upload & recommendation: Smarter fan connections
Artist and Artist Pro creators can now opt into SoundCloud’s recommendation algorithm while uploading multiple tracks. This feature ensures that new releases are instantly connected with listeners who already love similar music, increasing the chances of discovery and fan engagement.
Artist merchandise: Monetisation made simple
SoundCloud is integrating artist merchandise sales directly into the platform. With SoundCloud Store, artists can create and sell merch with no upfront costs, allowing superfans to show support through exclusive drops.
This initiative reflects the “Streaming 2.0” movement where streaming platforms offer more ways to generate revenue by leveraging the support of superfans. By tapping into fan-driven revenue streams, SoundCloud is empowering artists to build stronger, more profitable connections with their audience.
A step forward for independent artists
These latest updates offer new ways for artists to gain exposure, engage with fans, and generate revenue. Whether through curated discovery playlist, enhanced career tools, or direct-to-fan merch sales, SoundCloud is empowering the artist experience in 2025.