Setmixer is making live concerts downloadable within 12 hours. Here’s how it works, and why it matters for artists and fans.

UK-based startup Setmixer has officially launched a first-of-its-kind live concert recording marketplace, giving artists, fans, and venues access to professionally mixed recordings within hours of the show ending.

Setmixer’s concept is simple, permanent recording systems are installed in venues across the UK, capturing direct multitrack audio from each performance. Those recordings are automatically mixed, mastered, and uploaded to the Setmixer platform, often within just 12 hours. The result is a studio-quality souvenir of the night, available to stream or purchase by the very fans who were in the room.

Currently partnered with 55 grassroots venues, Setmixer is aimed squarely at the independent live music ecosystem. Artists keep 70% of the proceeds from each sale, with venues earning 10% and Setmixer retaining the rest. If fans or artists purchase the multitrack stems themselves, ideal for remixing, archiving, or reuse, the revenue is split 50/50 between artist and venue.

In its pre-launch phase, Setmixer captured over 10,000 live sets and worked with more than 3,000 artists, building a library of content that spans genres, regions, and fanbases. With recordings priced between £3 and £5, even modest uptake can yield meaningful earnings. For example, if 10% of a 500-person crowd purchases a set at £5, an artist could walk away with over £1,400 in digital sales, just from one night on stage.

Setmixer’s CEO Pascal de Mul, a former executive at Spotify and Deezer, says the idea came from a simple observation: fans often leave gigs wanting to relive what they just experienced. “We’re giving people a way to hold onto that energy, without needing to record it themselves, without bootlegs, without waiting weeks for a post,” he said. “And for artists, this opens up a passive income stream that rewards their performance instantly.”

Earlier this year, Setmixer introduced a companion Venue App, giving promoters and sound engineers tools to manage their recordings, set pricing, and monitor earnings in real time. The company also uses AI-assisted mixing to ensure each set sounds clean, balanced, and ready for fans, no extra studio work required.

Setmixer’s launch comes at a moment of rising interest in live content. With streaming audiences increasingly looking for unique, one-of-a-kind experiences, high-quality recordings of live shows are becoming more desirable than ever. And for venues still recovering from pandemic-era closures and rising operational costs, the ability to generate recurring income from archived performances could be a lifeline.

The company is now raising a £1.5 million seed round, with £500,000 already secured, to expand its venue network and further invest in its AI technology. The long-term vision is a complete ecosystem for live music: one where any artist, in any city, can walk off stage and wake up to new revenue and engaged fans.

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