Hit Command a subsidiary of Red Light Management, sign a partnership with gaming and eSports company HyperX, hoping to bridge the gap between gaming and music.

The two companies will host a series of online streaming events, connecting Red Light Management’s artists with major players from HyperX.

“HyperX is excited to partner with HIT COMMAND to develop music and entertainment events. Together, we can unite the gaming community with music and entertainment fans to offer a new, fresh way for everyone to engage with, and enjoy, their favorite stars as they compete in their favorite games.”

Daniel Kelley, corporate marketing manager, HyperX

The partnership hopes to cross-promote the two industries and their respective players at online events, festivals and live streams. HyperX will be the preferred peripherals partner for live and online events between the two companies, providing support for product sponsorships, artist gifting, helping artists setup live streams, and general brand support for online opportunities, such as large-scale, global live stream events.

The two companies have previously worked together for music events such as Deadmau5’s Pop-up store supporting his Cube V3 NYC performances, Beatport Records “ReConnect” livestream event and “Dance Music Gives Back”.