Following the furor around Ticketmaster’s dynamic pricing shocker, Oasis has finally spoken out.

Fans of 90s British music legends, Oasis, were left facing a difficult decision after tickets to the recently announced reunion tour skyrocketed at the checkout. Yesterday, the band finally broke its silence on Ticketmaster’s dynamic pricing model – the cause of all the uproar.

The long-awaited Oasis reunion tour announcement saw the “the biggest concert launch ever seen in the UK and Ireland”, confirmed in the band’s press release yesterday. Unsurprisingly, demand heavily outweighed supply when it came to available tickets. However, the major issue was around the pricing of the tickets and the dynamic pricing model employed by Ticketmaster.

Ticketmaster’s dynamic pricing model adjusts ticket prices based on demand, and in this case, some tickets that were initially priced at around £150 jumped to over £350, leaving many fans feeling disappointed and shut out. This algorithm-driven pricing approach, designed to prevent resale at inflated prices, ironically caused the very issue it was meant to solve – pushing prices far beyond what many die-hard fans could afford. Unsurprisingly, this led to widespread outrage among Oasis’ fanbase, many of whom felt alienated by the steep prices.

In response, Oasis publicly distanced themselves from this pricing mechanism, making it clear that the decisions regarding ticket prices were made by the tour promoters and the band’s management, rather than the band themselves. The press release stated:

“It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used. While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations. All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”

Oasis press release

So, dynamic pricing was indeed always part of Oasis’ ticket sale strategy, and the band were aware of this. However, acknowledgement of the failure to deliver a positive fan experience during ticket sales has resulted in two more Oasis shows at London’s Wembley Stadium. This news came as a welcome relief to many fans who had missed out on tickets during the initial rush.

Further to this, Oasis has also stated they will be holding an “invitation-only ballot ticket sale strategy” for these newly announced shows. Applications to the ballot will first be opened to those who tried to get tickets originally but were unsuccessful.

The band stated in its press release that this invitation-only ballot strategy is an attempt to make “a small step towards making amends for the situation.” Additionally, the band acknowledged that “inevitably, interest in this tour is so overwhelming that it’s impossible to schedule enough shows to fulfill public demand”. In order to meet demand for the 2025 tour, Oasis would need to play 111 shows at Wembley’s 90,000 capacity stadium.

Dates for the invitation-only ballot process are yet to be announced, so, eager fans, keep your eyes peeled.