O2 has just launched a dedicated YouTube channel for live performances and backstage footage from the O2 Academy.

“O2 Academy TV celebrates the raw aspect of live music in our venues, giving fans a unique opportunity to get closer to the artists they love, and giving artists a creative platform to promote their shows,” says head of music sponsorship Jasmine Skee.

Additionally, fans will be able to upload their own videos shot at O2 branded venues.

This could be quite fun and you might even be able to see what your friends got upto at that concert!