NME has launched a new site in partnership with social media firm Webjam. The site is called NME Breakthrough and its a basic social network for bands.

The bespoke platform will allow artists to upload their music, embed video content from other social networking sites and grow their fan base through community engagement. Another social site that needs to be kept updated, but after taking a look at the site and the features I cant see this either generating much traffic or building much of a community.

NME Breakthrough is probably a bit of a waste of time.