Global Music Business at MU:CON 2024: RouteNote’s Experience
We’re excited to share our experience from the recently concluded MU:CON 2024 in Seoul.
Our team actively participated in this event, immersing ourselves in the latest global music industry trends and exploring new partnerships. Let’s dive into our MU:CON 2024 journey!
RouteNote’s Booth Presence
At MU:CON 2024, we had our own booth where we directly engaged with global music industry professionals. We introduced our innovative music distribution services and artist support programs, which garnered significant interest and positive responses.
Meeting Highlights
During the three-day event, the RouteNote team achieved the following:
- Total meetings: 38
- Artist meetings: 24
- Corporate meetings: 14
Key Discussion Points:
- Global distribution strategies with domestic and international labels
- Collaboration opportunities in the Asian market with indie artists
- These intensive meetings allowed us to grasp the latest global music market trends and explore concrete collaboration opportunities.
Why Korea is a Crucial Market
MU:CON 2024 reaffirmed the importance of the Korean music market:
| Aspect | Details |
|---|---|
| Innovative Music Production | Korean music, especially K-pop, leads global trends with constant innovation |
| Technology Integration | Korea consistently showcases new content formats combining music and cutting-edge technology |
| Global Fandom | Korean artists’ powerful global fandoms are creating new paradigms in the music market |
| Cultural Export | The globalization of Korean culture, centered on K-pop, is expanding beyond the music industry |
CEO Steven’s On-Site Experience
Our CEO Steven participated as a delegate at MU:CON 2024. He attended various business meetings, networking with key figures in the global music industry. Steven showed deep interest in Korea’s music industry and culture, enjoying diverse cultural experiences. This visit reaffirmed the potential and global influence of the Korean music market, inspiring new ideas for RouteNote’s strategy in Korea.
KISU’s Showcase
The showcase of ‘KISU – KISS U’, an artist distributed by RouteNote, was a highlight of MU:CON 2024. KISU’s unique musical style and performance received enthusiastic responses from domestic and international music professionals, resulting in several global collaboration proposals.
Music that Shined at MU:CON
Several tracks distributed by RouteNote resonated throughout the event venue. Two songs, in particular, were crowd favorites:
- “Tobu – Nostalgia”: Created a comfortable atmosphere at the entrance and lobby
- “Jim Yosef – Link”: Used as opening music for showcase sessions, setting an energetic mood
The popularity of these tracks once again proved RouteNote’s global music sense and curation abilities.
Closing Thoughts: Looking Forward to 2025
MU:CON 2024 provided RouteNote with a valuable opportunity to survey the present and future of the global music market. The insights and networks gained through intensive meetings with labels and artists, as well as participation in various events, will greatly benefit RouteNote’s global strategy moving forward.
What new trends and opportunities await us at MU:CON 2025? The RouteNote team is already buzzing with excitement. We hope you’re looking forward to it too!