Live Nation are getting a big hold on offline ticket sales by striking a deal that allows them to sell tickets for their events in WalMart stores all over the USA. The programme will open with flagship stores in big cities like Dallas and L.A. before being rolled out nationwide. Live Nation already sells tickets through Blockbuster stores, so the method is tried and tested. WalMart has previously made exclusive deals with bands like Kiss and the Eagles to sell their music through WalMart’s stores only, giving customers a reason to visit. Between them, Live Nation and WalMart have massive marketing power in the states, and globally through their proxies ASDA and Ticketmaster (soon to be absorbed into a merged company with Live Nation), and could orchestrate super-360 deals, controlling every aspect of physical, digital and live sales for an artist.