I’ve had a viral hit! Now what?
Turn your viral music hit into lasting success with these tips on refining your online presence, engaging your audience, and sustaining momentum.
First off, congratulations! Going viral is no small feat in today’s music industry. Many artists dream of that one song or post that catches fire and spreads across social media like wildfire. But virality can be fleeting, and the key to capitalizing on this moment is knowing how to keep the momentum going. Here’s what to do next:
Clean up your online presence
With a surge in views and followers, it’s time to spruce up your social media profiles. Take a critical look at your current content and consider removing posts that don’t align with your image as an artist or brand. Update your bios, make sure your smart links are functional and current, and aim for consistency across all platforms. Your new audience should be able to understand who you are and where to find more of your music.
Engage with your new fans
Virality often brings a flood of comments, shares, and messages from new followers. Don’t just watch from the sidelines—jump in and engage! Respond to positive comments, thank people for sharing your content, and even pin some of the most supportive or entertaining comments to your post. This kind of interaction can turn casual viewers into loyal fans.
Keep the content coming
One viral post is an excellent start, but one thing that we have learned is that staying in the spotlight requires consistent posting. Analyze what resonated with your audience—read the comments, check the shares, and identify the elements that made your content stand out. Whether it was the humor, the hook, or the message, double down on that energy in your next posts.
Pro tip: Repurpose the viral moment. Create follow-up content, like behind-the-scenes clips, tutorials on how you made the song, or duet-style videos inviting fans to interact with your music.
Drive traffic to your music
Virality on social media is fantastic, but converting that attention into streams, downloads, and followers on other platforms is crucial. Encourage your new audience to check out your Spotify, Apple Music, YouTube channel, or official website. Create calls-to-action in your posts, like “Stream the full song here!” or “Catch me live on tour.” The goal is to turn fleeting views into long-term support for your music.
Stay grounded
It’s easy to get swept up in the excitement of virality, but staying focused is essential. Keep nurturing your craft and planning your next steps, whether it’s releasing new music, booking gigs, or connecting with industry professionals. Virality is a milestone, not the finish line—keep building from here.