Instagram reposts may be coming soon, bringing new content directly to your feed.

New repost feature for feeds?

Instagram may soon allow users to repost content directly to their followers’ feeds. This feature would mark a significant change and could impact engagement and visibility for artists. While Instagram has tested a repost feature in the past, recent updates in the platform’s help guide suggest it may be rolling out soon.

Previously, users could share content to their stories. Now, reposted content may appear directly in followers’ feeds and possible in a dedicated ‘Reposts’ tab on user profiles. This was confirmed by Sarah Roizman via Threads:

View on Threads

Why this matters for artists

For musicians, this feature could be a game-changer when it comes to expanding your presence. If fans and industry professionals begin reposting artists’ content, it could lead to increased exposure, higher engagement, and greater organic reach.

Artists could also use reposts to connect with fan pages and foster a more engaged community. By acknowledging and sharing content from dedicated fans, musicians may strengthen loyalty and cultivate a strong network of superfans– key for sustaining long-term success.

A potentially groundbreaking update

While this feature has yet to be officially announced, its potential introduction could open new doors for promotion and audience growth. If Instagram moves forward with this update, artists consider how reposting can fit into their marketing strategy to maximize visibility and fan interaction.

RouteNote partners with Meta to help independent artists and labels distribute music to Instagram, Facebook, and other major platforms for free. Upload your tracks to make them available in Reels, Stories, and more to connect with your audience.