Impala stands with Merlin in TikTok licensing row
European independent music body, Impala has weighed in on the recent TikTok/Merlin licensing dispute. Unsurprisingly, it is firmly in Merlin’s corner.
TikTok’s recent decision to bypass a collective licensing deal with Merlin has sparked strong reactions across the independent music sector. IMPALA, a European trade body representing independent music companies, has openly criticised TikTok’s move, describing it as a “boycott” of Merlin.
Merlin negotiates licensing deals for independent labels, giving them access to platforms like TikTok on fair terms. However, TikTok has decided not to renew its agreement with Merlin, opting instead to seek direct deals with individual labels. This approach, according to IMPALA, is an attempt to drive down costs and could harm the diversity and value of independent music on TikTok.
IMPALA’s chair of the digital committee, Dan Waite, criticised TikTok’s strategy, stating, “Record labels have entrusted their rights to Merlin… by TikTok going directly to rights holders, they are disrespecting the licensing agreements that are in place.”
For independent musicians, the collective power of Merlin is significant. It ensures that their music is licensed fairly and that they receive appropriate remuneration. By opting out of this agreement, TikTok risks fragmenting the independent music sector. Mark Kitcatt, chair of IMPALA’s streaming group, pointed out, “It seems clear that TikTok’s real intention is to fragment the sector and drive down the value of independent music, rather than deal with streaming manipulation.”
Dario Drastata, another IMPALA chair, highlighted the importance of collective deals for providing diversity and choice to consumers. “We believe giving labels the option to work under a collective deal is the best way for TikTok to achieve these aims and work with artists and genres from across Europe,” he said.
As TikTok continues to seek direct deals with individual labels, IMPALA urges the platform to reconsider and renew its collective deal with Merlin. This move, according to Helen Smith, IMPALA’s Executive Chair, would allow TikTok to “see the value of a renewed collective deal” and help maintain diversity in its music offerings.
For independent musicians, staying informed about these developments is crucial. The outcome of this dispute could impact how their music is represented and remunerated on TikTok, one of the most influential platforms for music discovery today.