Pepsi has partnered with Twitter to provide free music to their Twitter followers. @pepsi will be offer free music downloads from the Amazon MP3 store for fans who follow the brand on Twitter and use the hashtag #PepsiMusicNOW in their tweets.

Im sure in return Twitter will be heavily promoting the Pepsi account and push more and more viewers their way.

It is great to see major brands adopting Twitter and other platform to push music and the music industry, in which they would never have done before.