Deezer is breaking down barriers between streaming services- users can now share playlists across platforms
The new feature lets users share playlists with friends on other streaming platforms, making discovery easier for everyone.
Deezer breaks the music sharing barrier
Ever wanted to share a playlist with a friend, only to realize they use a different streaming platform? Well, you now can with Deezer.
The platform has rolled out a new feature that lets users share playlists with friends on other streaming services. That means no more awkward workaround or endlessly hunting down tracks one-by-one. Just hit share, and your playlist can be opened by users everywhere.
“Music is inherently social, but the arrival of streaming platforms has sometimes created walls between fans. With our universal sharing feature for playlists, we’re putting connection back at the heart of music and letting our users share their favorite songs with their friends.”
Alexis Czornomaz, VP Product & Product Design at Deezer
How it works
Sharing playlists from Deezer to other platforms is easy. When you hit the share button on a Deezer playlist, the app creates a link that can be opened on other streaming services.
Some may be wondering how that’s even possible. But behind the scenes, Deezer’s automatic song detection technology matches tracks to their equivalents elsewhere. The system finds the right version of each song, and then redirects users to their own streaming platform to play it.
The bigger picture
This move is part of Deezer’s broader effort to put sharing back at the heart of the music experience. The platform began these efforts with Deezer Shaker in 2023, a feature that let users build collaborative mixes across services. Earlier this year, they made it possible to share individual tracks between platforms. Now, Deezer are letting users share whole playlists across music services.
Deezer wants to encourage more connection between music fans, and it’s no surprise that playlist sharing is at the forefront. According to Deezer, they’re the most-shared type of content on the platform, especially among users aged 18-34 who share over 190,000 playlists every week.
Why it matters for the music industry
For artists, labels, and distributors, easier cross-platform sharing means more discovery opportunities. Fans can now share the playlists they love without worrying who subscribes to what service. That means your music has a better shot at reaching new listeners and potential new fans.
For the industry, features like this are trying to break down the barriers between streaming platforms, reminding us that connection lies at the heart of music.