Coldplay has kicked off their promotional campaign for Moon Music, the band’s 10th studio album.

Coldplay and its management have focussed on virtual platforms and digital engagement TikTok and Roblox.

Seemingly, their goal is to expand the band’s reach to younger audiences via gamified experiences and exclusive content.

For example, on TikTok, Coldplay has launched a dedicated in-app interactive experience that allows fans to explore exclusive content from the band while completing a series of tasks.

Examples of these tasks include adding their new single, “ALL MY LOVE,” to streaming apps, interacting with Coldplay’s video content and creating videos using their new songs.

The platform rewards fans who complete these challenges with a Coldplay-themed profile frame to celebrate their participation.

Additionally, the band encourages fans to use the hashtag #MoonMusic while creating content for a chance to be featured in their official TikTok “Fan Spotlight”.

Furthermore, Coldplay’s Moon Music campaign has made its way into the virtual Roblox universe. Here, the band has collaborated with four existing games and offers themed experiences.

For instance, players can engage in activities like unlocking a branded, music-playing car in Car Dealership Tycoon, navigating moon-themed obstacle courses in Tower of Misery and Really Easy Obby and participating in a fan art contest in Starving Artists.

Completing challenges across these games unlocks virtual rewards, including a unique Coldplay-themed avatar accessory called the “Coldplay Angel Moon Head.”

This multi-platform approach is not Coldplay’s first foray into digital collaborations, but it represents a growing trend among musicians to use virtual experiences as a way to market albums and engage directly with fans.

With over 6.4 million followers on TikTok, Coldplay’s previous hits like “Yellow,” “Viva La Vida,” and “A Sky Full of Stars” have generated millions of user-created videos collectively.

The Moon Music album campaign’s use of both TikTok and Roblox amplifies their music’s reach and fosters a sense of community and creativity among their fans.

This digital-first approach reflects how the music industry is evolving, with artists increasingly relying on interactive technology to create memorable experiences for their audiences.