Best TikTok alternatives for musicians and artists
With a potential TikTok ban in the US looming, it may be time to start building an audience elsewhere – just in case.
As the world’s most popular platforms for short-form video content, TikTok has transformed how creators and musicians connect with their audiences. So, why on earth would we be urging you to look elsewhere for TikTok alternatives for the promotion of your music and art?
With over a billion users worldwide, TikTok provides an unparalleled space for reaching new fans, sharing creativity, and going viral. Its algorithm, which serves content tailored to individual preferences, has made it a powerful tool for musicians to promote their work, showcase their personalities, and even turn obscure songs into chart-topping hits.
However, recent developments, including the looming possibility of a TikTok ban in the United States, have left many creators searching for alternatives. The US government’s concerns over data privacy and national security have led to increased scrutiny of TikTok’s parent company, ByteDance. While a resolution is yet to be reached, it’s wise for creators to diversify their content strategies and explore other platforms.
We’ve put together a list of the top TikTok alternatives for artists and creators looking to build a following, engage with their audience, and promote their works.
Instagram Reels
Instagram Reels has quickly become one of the most popular TikTok alternatives, offering creators a platform to share engaging short-form video content while leveraging Instagram’s massive audience. For musicians, Reels provides a unique opportunity to showcase their work and connect with fans in an interactive way.
As part of the broader Instagram ecosystem, Reels integrates seamlessly with Stories, in-feed posts, and IGTV, creating a comprehensive content-sharing experience. The algorithm prioritises discoverability, making it an excellent tool for reaching new audiences. Musicians can use Reels to promote new singles, highlight behind-the-scenes moments, and participate in viral trends that amplify visibility.
Why musicians should use Reels:
- Music Integration: Reels allows users to add licensed music directly from Instagram’s library or their own catalogue. This is especially useful for artists releasing music, as it encourages fans to use their tracks in Reels.
- High Engagement Rates: Reels often receive higher engagement compared to regular posts, as they are featured prominently in the Explore tab. This makes it easier to go viral.
- Cross-Promotion Opportunities: Since Reels are part of Instagram, they can be used to drive traffic to an artist’s profile, Stories, and links to external content like Spotify or merchandise.
- In-App Shopping: Musicians can tag products in their Reels, making it easier for fans to buy merch directly from Instagram.
Features:
- Video length of up to 90 seconds with music, effects, and editing tools
- Integration with Instagram Stories, posts, and in-app shopping
- Access to Instagram’s global audience and analytics tools for insights into engagement
- Option to collaborate with other creators through the “Collab” feature
YouTube Shorts
YouTube Shorts capitalises on YouTube’s vast global reach, giving creators a chance to build an audience while showcasing short, engaging videos. It’s especially beneficial for musicians who already use YouTube for long-form content, as Shorts can act as a teaser for bigger projects.
Why musicians should use Shorts:
- Built-In Audience: YouTube has over 2.5 billion monthly active users, offering incredible reach.
- Cross-Promotion: Shorts can drive traffic to your full-length videos or music releases on your YouTube channel.
- Monetisation Potential: Eligible creators can earn revenue through YouTube’s Partner Program, making Shorts a viable income stream.
Features:
- Videos up to 60 seconds long, with audio from YouTube’s licensed music library
- Integration with long-form content, allowing creators to grow a unified presence
- Customisable captions and text overlays for storytelling
- Comprehensive analytics for tracking reach and engagement
Snapchat Spotlight
Snapchat Spotlight is a rapidly growing platform for short-form videos, providing musicians with a way to connect with Snapchat’s youthful audience. With over 750 million monthly active users, mostly under 30, it’s an ideal space for reaching Gen Z and millennials who love discovering new music.
Why musicians should use Snapchat Spotlight:
- Young Audience: Snapchat’s user base is largely Gen Z and millennials, offering musicians access to a demographic that’s highly engaged with music and viral content.
- AR Filters and Effects: Snapchat’s wide array of augmented reality tools allows for creative and visually unique videos, ideal for music content.
- Spotlight Rewards: Creators earn money based on video performance, including views and engagement. High-performing content may qualify for payouts, with earnings tracked directly in the app.
- Content Variety: With 60-second videos, musicians can share music snippets, behind-the-scenes moments, or fun challenges to engage their fans.
Features:
- 60-second videos for music previews, challenges, or behind-the-scenes content
- AR Lenses and effects to enhance videos with music-related filters
- Spotlight Highlights feature top-performing content, offering exposure
- Monetisation via Spotlight payouts for creators with high views and engagement
- Insights and analytics to track video performance and audience engagement
As the future of TikTok in the US remains uncertain, now is the perfect time for musicians and creators to explore other platforms and safeguard their audience reach. Diversifying your social media presence not only prepares you for any disruptions but also gives you the chance to tap into new audiences and keep the creativity flowing. Whether it’s through Instagram’s integration with stories and posts, YouTube’s massive reach and search capabilities, or Snapchat’s younger, trend-focused user base, there’s a platform that can help you grow and connect with fans.
So, don’t wait for TikTok to decide your next move. Start experimenting with these alternatives today, and make sure your music gets the attention it deserves, no matter what platform the future holds.