BBC Worldwide Plans Ad-Supported Music Service
BBC Worldwide is working on an ad-supported music service that would offer free streaming or paid downloads of songs and videos from the BBC archives, including live performances from its “Top of the Pops” and “Live Lounge” on Radio 1, New Media Age reported.
The service is expected to launch next year with at least 1,000 tracks, and the BBC is reportedly negotiating rights with record labels including EMI.
Ads on the streaming content would comprise pre-roll and display ads sold by the BBC and served by DoubleClick.