Audible announces Read & Listen feature that syncs audiobooks and ebooks
Audible’s new Read & Listen feature syncs ebooks and audiobooks in real time.
Audible has announced a new feature that blends traditional reading with audiobook listening in one seamless experience. The update, called “immersion reading”, allows users to follow written text on screen while the audiobook plays in the background.
The company says that the idea is to enable book lovers to “engage deeply” with their favourite stories. If users own both the audiobook and the matching ebook, they can tap the new “Read & Listen” button in the Audible app. The text will then appear on screen, and as the narrator speaks, each word is highlighted in real time. This keeps the audio and written version perfectly aligned, which Audible says can be helpful for numerous reasons.
Andy Tsao, Chief Product Officer at Audible, says, “Audiobooks count as reading… But now at Audible, you can read with your eyes too. Read & Listen gives book lovers the best of both worlds. Whether you’re learning a new language, studying for school, or lost in a story’s world, you no longer have to choose one format over the other.”
The Verge points out that the feature could be helpful to those who struggle to concentrate when reading as well. While this feature is less to help focus when using audiobooks – since their perk is hands-free reading while taking on other tasks -, it does seem helpful for maintaining focus on the page. If you’ve ever got stuck reading the same sentence over and over without any information going in, you’d probably appreciate an aural guide to keep you moving.
There is also research behind the idea. Audible says that combining reading and listening can improve focus and comprehension. Its own data shows that customers who already use both formats together consume nearly twice as much content per month as those who only listen. In a recent US survey, more than nine in ten respondents who read and listen at the same time agreed that the approach improves cognitive retention and understanding.
This isn’t the first case of audiobook and ebook/physical book syncing. Spotify recently rolled out its “Page Match” feature, although the idea is to make it easy to pick up reading where your audiobook left off, and vice versa.
Audible’s new feature builds on technology already available through Kindle, but now brings the experience directly into the Audible app itself. Users can instantly switch between “Listen” and “Read & Listen” modes without losing their place, and the word-by-word highlighting stays perfectly in sync with the narration. Audible also makes it simple to find compatible titles. The app automatically detects which ebooks in a user’s Kindle library have matching audiobooks, and a dedicated filter shows all eligible books in one place.
At launch, immersion reading supports hundreds of thousands of titles across English, German, Spanish, Italian and French. The rollout has begun in the United States, with the UK, Australia and Germany to follow in the coming months.
The company has also confirmed that this update will not affect existing royalty structures for publishers.