Alexa+ is now rolling out inside the Amazon Music app, bringing smarter, more conversational AI to your listening experience, here’s what’s new and why it matters.

Amazon has begun rolling out Alexa+, its upgraded AI assistant, directly inside the Amazon Music app for iOS and Android. The feature is currently available to users enrolled in the Early Access programme and is designed to make voice interaction with music more natural, conversational and context-aware.

Once users update the app, a new “a” icon appears in the bottom-right corner of the screen. Tapping it activates Alexa+, which can now handle far more complex prompts than the traditional Alexa experience. Instead of relying on strict commands, listeners can ask fluid questions like identifying a song by its lyrics, requesting a playlist built around a specific mood or setting, or exploring the story behind a track, artist or sample.

Early trials of Alexa+ showed a significant increase in engagement, with users exploring more music and consuming more content overall. Amazon says the assistant is built to expand discovery by allowing people to ask richer, more expressive questions that go beyond simple playback commands.

It arrives at a time when competing music platforms are also leaning heavily into AI-driven recommendations, playlist creation and search tools, making voice-based intelligence a growing battleground in the streaming market.

Alexa+ inside the Amazon Music app remains in Early Access, meaning some advanced features may still be missing or inconsistent depending on region or subscription tier. Even so, its arrival signals a notable shift in how listeners may soon interact with streaming services, turning the music app into a place where discovery happens through conversation rather than taps and menus.

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