Warner Music Group and Netflix team up for exclusive artist documentaries
Warner Music Group and Netflix have confirmed a creative partnership that brings together Warner’s extensive artist roster with Netflix’s global streaming reach.
Netflix is continuing its push into music-focused content, this time through a new agreement with Warner Music Group (WMG). The two companies have signed an “exclusive multi-year first-look deal” to develop documentary series and films centred on Warner’s artists and songwriters.
The move builds on Netflix’s growing catalogue of music programming. The platform has recently expanded its offering with concert films, artist specials, and exclusive performances. In the last few weeks, Netflix announced a full concert special with “Harry Styles: One Night in Manchester”, and “BTS The Comeback Live | ARIRANG” will stream live on Netflix.
Under the new agreement, Netflix will work with Warner Music to create long-form content that explores both the careers and cultural impact of artists across its roster. This includes globally recognised acts such as Madonna, Fleetwood Mac, and David Bowie, alongside more recent names like Dua Lipa, Coldplay, and Ed Sheeran, as highlighted by Music Business Worldwide.
Warner Music has confirmed that each project will be developed in collaboration with the artists themselves or their estates. The company is also partnering with production company Unigram, led by Amanda Ghost and Gregor Cameron, to oversee the creation of this content. As outlined in Warner Music Group’s official press release, Unigram will act as the production arm for these projects.
Commenting on the partnership, Warner Music Group CEO Robert Kyncl said, “The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world.”
Netflix has pointed to audience interest as a key driver behind the deal. Adam Del Deo, VP of Documentary Films & Series at Netflix, said, “We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”
The deal between Netflix and WMG has been brewing since last year. Bloomberg reported that WMG was looking to expand into film and television through external partnerships back in October. Discussions between the two companies were well underway in 2025, with both companies exploring ways to bring artist stories to screens.
Warner Music itself has indicated that it sees significant untapped potential in its catalogue when it comes to screen-based storytelling. Speaking previously, CEO Robert Kyncl pointed to the depth of the company’s archive, stating, “Our company has a tremendous catalog. Prince, Madonna, Fleetwood Mac. It just goes on and on and on. The stories that we have are incredible. And they haven’t really been poked. We’re like Marvel for music. That’s where we are. And it will be unlocked.”
For Warner Music, this partnership provides a structured way to develop content based on its catalogue. For Netflix, it adds access to a large pool of artists and stories that can be adapted into documentary formats. As the relationship between music and video platforms continues to develop, projects like these show how artist storytelling is becoming a key part of the wider entertainment landscape.