Taylor Swift has been crowned IFPI’s Biggest-Selling Global Artist of the Year again. Find out how she dominated streaming, sales and vinyl worldwide.

Taylor Swift has officially been named the Biggest-Selling Global Artist of the Year for 2025 by the International Federation of the Phonographic Industry (IFPI) and it almost feels like tradition.

The IFPI Global Artist Chart measures an artist’s worldwide performance across streaming, downloads and physical sales, meaning this isn’t just about Spotify numbers or one big single. It reflects total global consumption. And once again, Swift came out on top.

This marks the sixth time she’s claimed the title, more than any other artist since the award was introduced, and her fourth consecutive year at No.1. In an era where trends move fast and viral moments fade quickly, that kind of sustained dominance is rare.

A huge part of her 2025 success came from her latest album, which performed strongly across every format. Streaming numbers were massive, physical sales were even stronger, and vinyl once again proved to be one of Swift’s secret weapons. While many artists rely almost entirely on digital performance, Swift continues to move serious numbers in physical formats, something that sets her apart in today’s market.

Her singles also kept momentum high throughout the year. With global chart success and record-breaking streaming days, she managed to stay omnipresent without it feeling forced. It’s a balance she’s mastered: major commercial power combined with fan-driven hype.

The IFPI recognition isn’t just about numbers, it’s about global reach. The chart reflects listening across multiple territories, showing just how international her audience really is. From North America to Europe, Asia and beyond, Swift’s ability to mobilise fans worldwide remains unmatched.

While Swift sat at No. 1 on IFPI’s global chart, other artists also made notable placements in the top 10, including K-pop group Stray Kids, Drake, The Weeknd, Bad Bunny, Kendrick Lamar, Morgan Wallen, Sabrina Carpenter, Billie Eilish and Lady Gaga, reflecting the diverse tastes of global music listeners.

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