Meta just turned a Coldplay show into a fully immersive VR experience. Here’s what you can expect.

Meta and iHeartMedia are teaming up to bring an immersive Coldplay concert experience to virtual reality, giving fans a front-row seat to one of the biggest shows of the year, all from their VR headsets. The announcement marks a major step in the evolution of live music and immersive tech, bringing together one of the world’s leading VR platforms with one of the most popular live acts on the planet.

The collaboration aims to broadcast or stream a Coldplay concert into Meta’s VR environments, allowing users to watch the performance as if they were actually there. Rather than just watching a flat video, fans with compatible headsets will be able to look around the venue, feel a sense of presence among the crowd, and enjoy a richer, more immersive experience. Meta says the project will bring fans closer to the performance than many traditional livestreams can, especially for those who may not be able to attend in person due to distance, cost, or ticket scarcity.

While details about the specific concert being featured haven’t all been released yet, the partnership with iHeartMedia suggests it could connect to one of the major Coldplay shows tied to iHeart’s annual events or festival weekends. iHeartMedia will handle production elements and promotion, while Meta will deliver the VR experience through its ecosystem of Quest headsets.

It’s part of a broader push by Meta to expand virtual reality beyond gaming and social hangouts and into mainstream entertainment. By integrating high-profile live music into VR, Meta is betting that fans will embrace immersive experiences as a new way to participate in cultural moments.

Meta has teased that the VR concert will offer users multiple viewing options: from centre-stage vantage points to high-energy crowd views. There may also be interactive elements, like virtual spaces where fans can hang out together before or after the show, and options to control audio mixes or visual angles. Meta’s previous VR live events have included avatars, social gathering spaces, and spatial audio, all aimed at making virtual attendance feel less passive and more participatory.

Users will need a compatible VR headset (like Meta Quest) and access to whatever app or experience Meta and iHeartMedia launch for the event. More details on timing, ticketing (if required), and platform specifics are expected closer to the concert date.

With touring and live performance still a key revenue stream for artists, VR offers a potentially powerful supplement, one that expands global access without replacing the in-person experience.

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