North American TikTokers are cashing in, here’s why the new Superfan feature could be a game-changer.

TikTok has announced that creators in the U.S. and Canada can now earn up to 90% of subscription revenue from superfans, a major boost designed to strengthen loyalty and competitiveness in the creator economy.

Previously, TikTok’s revenue model offered creators a base share of around 50% of net subscription income, with the potential to unlock an additional 20% through engagement and performance bonuses. Under the new system, the base rate jumps to 70%, while the same performance bonuses remain in place, meaning the most successful creators could now walk away with nearly all of the money their fans spend on them.

The change, which took effect at the start of October, applies to creators who meet specific eligibility requirements. These typically include having at least 10,000 followers and generating one million video views over the previous month, though TikTok may expand or adjust the thresholds over time. Qualified creators will also receive clearer in-app notifications about their payout tiers, helping them track their progress toward the higher revenue share.

By increasing its payout rates, TikTok is showing its intent to compete directly with platforms like Patreon, YouTube, and Twitch, all of which have been courting creators with better monetization options.

The move also reflects TikTok’s ongoing shift toward superfans and paid community building. In recent months, the company has emphasized features like premium content and subscriptions as key ways for creators to develop deeper relationships with their audiences. With fans able to subscribe for exclusive perks or behind-the-scenes content, TikTok wants to position itself as a platform where long-term creative careers are sustainable, not just viral.

Of course, there are still caveats. App store fees will continue to reduce total creator earnings, and only the most active and engaged creators are likely to reach the full 90% tier. Still, the move represents a clear step forward in TikTok’s creator economy strategy, and a sign that the company knows it must keep its top talent happy if it wants to stay ahead of the pack.

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