Discover trending must-reads with Spotify’s ‘Big on BookTok’
Spotify has collaborated with TikTok to trial a new feature that lets you listen to popular reads.
BookTok has become quite the cultural force, turning scrolling sessions into overflowing reading lists. But what if those viral book recommendations didn’t have to wait on your shelf? Spotify has teamed up with TikTok to make sure they don’t.
The new Big on BookTok hub transforms popular BookTok picks into audiobook experiences. It’s a space where readers can press play and immediately immerse themselves in trending stories. Updated every two weeks using TikTok’s data, the hub reflects what’s buzzing in the #BookTok community, giving fans a chance to hear the audiobooks everyone is talking about. The co-branded hub is being piloted through November for US-based bookworms.
Spotify’s editorial team has designed the hub to make exploration effortless. You’ll find curated shelves highlighting current obsessions, top authors, and iconic BookTok favourites. Trend-driven playlists like “audiobooks I would sell my soul to listen to again” or “audiobooks that got me back into reading” add a playful touch while guiding listeners to hidden gems.
Featured titles at launch include A Court of Thorns and Roses by Sarah J. Maas, The Song of Achilles by Madeline Miller, They Both Die at the End by Adam Silvera, Becoming by Michelle Obama, and Beloved by Toni Morrison.
Author playlists are also part of the hub, spanning contemporary voices like Emily Henry to classic literary figures such as Jane Austen. This combination of curated content and trend-driven discovery is designed to “turn those never-ending wish lists into a seamless listening experience,” so says Spotify.
The launch of Big on BookTok builds on Spotify’s wider push into audiobooks. The platform has recently introduced flexible add-ons for Premium users and contributed to growth in the publishing industry, reflecting how audio content can connect audiences with books in new and engaging ways.
For fans of viral books, audiobooks, or simply good stories, the Big on BookTok hub offers a fresh way to discover and enjoy reading. Press play, explore curated collections, and let your listening journey follow the trends everyone is talking about.