Nike and Spotify team up to inspire girls globally through music and movement
Spotify and Nike are taking their ‘Make Moves’ campaign global, discover how music is helping inspire girls worldwide to get moving.
Spotify and Nike have taken their partnership global, expanding the ‘Make Moves’ campaign to inspire teenage girls through music and movement. After a successful pilot in the UK, the initiative will now reach audiences across Europe, the Middle East, Africa, and the United States.
The goal of Make Moves is to encourage girls to move to at least one song a day. By focusing less on athletic performance and more on joy, confidence, and self-expression, the campaign is designed to tackle one of the most pressing challenges highlighted by the World Health Organization, 85 percent of teenage girls worldwide are not meeting recommended activity levels, a factor closely linked to mental health struggles.
At the heart of the campaign is the Make Moves playlist on Spotify, hosted within the platform’s EQUAL hub. The playlist has been co-curated by teenage girls alongside artists and athletes who understand the importance of combining music and movement. Contributions come from musicians such as Jorja Smith, Kesha, and Nia Archives, as well as sports stars like Dina Asher-Smith, Keely Hodgkinson, and Lotte Wubben-Moy. The selections are designed to provide motivation, energy, and joy, making movement more approachable and fun.
The campaign builds on Nike’s Make Moves Fund, which launched in the UK in 2023 and awarded £20,000 grants to grassroots organizations using music and dance to engage girls between the ages of 10 and 17. Expanding globally means the campaign can now reach far more communities, offering accessible entry points to activity through the universal appeal of music.
Several of the athletes involved have spoken about why this effort matters. Dina Asher-Smith emphasized that sport is about more than competition, saying it also brings friendship and confidence. Keely Hodgkinson described music as a constant source of motivation during the years when many girls drift away from physical activity. Lotte Wubben-Moy summed it up by saying: “Sometimes I don’t know whether I listen to music or music listens to me.”
By turning music into a motivator rather than framing movement purely around sport, Spotify and Nike hope to shift how young women engage with physical activity.