Tiny Vinyl plans to sell what?
Tiny Vinyl is shrinking records down, discover how this new collectible format is growing in popularity with artists, fans, and even big retailers.
Startup Tiny Vinyl has launched a new line of 4-inch playable vinyl records, offering a compact format aimed at collectors and artists looking for unique physical releases. The discs, which hold approximately four minutes of audio per side, are produced using standard vinyl pressing techniques and can be played on any manual turntable.
The company is positioning the product as an alternative to traditional vinyl singles, focusing on special editions, concert merch, and limited-run promotional items. Despite their size, the records are fully functional and made to industry standards.
“Our goal is to provide artists and fans with a new format that’s both collectible and practical,” said Tiny Vinyl founder Jordan Nettles. “The 4-inch record is designed to be a fun, tangible item that complements the resurgence of vinyl.”
One advantage of the format is reduced material use. Each 4-inch disc is pressed with about 15 grams of vinyl, significantly less than the typical 140 grams used for standard LPs. This reduction translates to lower production and shipping costs, which Tiny Vinyl says makes the format accessible for independent artists.
Target is currently stocking them, offering exclusive 4-inch editions, including a Florida Georgia Line single, priced at $14.99. Artists like HARDY have also used the format for limited newspaper giveaways and direct-to-fan sales.
Tiny Vinyl sees the format as an addition to the existing vinyl market, rather than a replacement. The company is targeting musicians and labels who want to offer affordable physical formats for single tracks or exclusive content.
The short playtime of the discs limits them to singles and short tracks. Additionally, because of their size, the records require manual placement of the tonearm, meaning they’re not compatible with automatic turntables.
However, Tiny Vinyl believes the format will appeal to collectors and fans seeking unique physical releases in an increasingly digital music landscape.