Bandcamp Fridays are back for 2025 - Artists, pay attention

Bandcamp Fridays are back for 2025 – Artists, pay attention

By Johanna CampbellMarch 6, 20255 mins read

The first Bandcamp Friday of the year is March 7th, providing a great opportunity for artists to shout about their work.

Bandcamp Friday is back, and it’s a great opportunity for independent artists to connect with fans and boost their income. The next Bandcamp Friday takes place tomorrow (March 7th), and whether or not you have new music to release, it’s a chance to make the most of the event.

The last Bandcamp Friday on December 6th last year saw fans spending over $3.1 million on music and merchandise in just one day. With such a high level of support, independent artists should consider how they can maximise their presence on the platform during these special events. Originally launched in March 2020, the Friday events have generated over $120 million for artists, proving how important an opportunity it provides for independent artists to bolster their music career income.

Even if you’re not releasing a new track, there are plenty of ways to engage with fans and increase your visibility. Here are some ways artists are recommended to take advantage of Bandcamp Fridays:

Promote your existing music and merch – Remind fans about your catalogue, highlight popular releases, or offer limited-time discounts to encourage purchases.
Engage on social media – Share stories, behind-the-scenes moments, and personal updates. Authentic interaction helps strengthen fan relationships and can lead to more support.
Offer something special – Consider exclusive content such as a live session, a behind-the-scenes video, or a personal message. Small gestures can make a big impact.

It’s important to be prepared for these events in order to get the most out of them. To make the most of each Bandcamp Friday, artists and labels should consider these strategies:

Let your fans know in advance – Spread the word early through social media and email newsletters to ensure your audience is aware of the event.
Update your store – Keep your Bandcamp page fresh by adding new music, restocking merch, or curating special offers.
Engage directly with supporters – Use Bandcamp’s Community tab and messaging tools to thank fans, share updates, and create a sense of connection.

Bandcamp Fridays have been a crucial initiative for independent artists, with Bandcamp waiving its revenue share on these days to ensure more money goes directly to musicians. These are the confirmed dates for the upcoming Bandcamp Fridays of 2025.