Instagram announces new video editing app 'Edits'

Instagram announces new video editing app ‘Edits’

By Tom MarshallJanuary 20, 202510 mins read

Meta introduces its answer to CapCut. Edits is a new video editing app designed for creators, coming as soon as next month.

What is Edits?

Instagram has announced a new video editing app for your phone, designed to empower creators with enhanced creative tools. This development comes amid the recent US ban of ByteDance’s CapCut, a leading video editing platform popular among TikTok users.

Instagram head Adam Mosseri announced the app, stating, “We’re committed to creating the most compelling creative tools for those of you who make videos.” Edits is currently available for free pre-order download from the Apple App Store, with an official launch slated for March 13. It will also be available for download in the Google Play Store soon.

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Edits stand-out features

Edits has been positioned as more than a basic editing app, promising an extensive suite of features to meet the diverse needs of today’s creators:

Idea hub: A dedicated tab for inspiration, helping users organise video concepts.
Collaborative tools: Options to share drafts with friends and creators for feedback.
Enhanced camera capabilities: A high-quality camera tailored for professional-grade video content.
Advanced editing: Comprehensive tools for editing videos up to 10 minutes long in 1080p resolution.
Powerful analytics: A live insights dashboard offering detailed metrics, including follower vs. non-follower engagement and skip rates.

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Why is CapCut banned?

The timing of this announcement seems to be no coincidence. CapCut, owned by ByteDance (the parent company of TikTok), was banned in the US due to concerns about data security. While TikTok is in the process of being restored, CapCut faces an uncertain future, leaving US creators without one of their go-to editing tools. Edits steps into this gap, offering a US-based alternative with Instagram’s backing and integration.

TikTok is restoring service in US, but what happens next?

Implications for creators

For creators, Edits presents an exciting opportunity. The app’s seamless integration with Instagram means that promotional video content can be created, analysed, and shared more efficiently. From teaser clips to full-length music videos, Edits’ tools allow artists to craft visually engaging content tailored for their audience.

RouteNote partners with Meta to help independent artists and labels distribute music to Instagram, Facebook, and other major platforms for free. Upload your tracks to make them available in Reels, Stories, and more to connect with your audience.

Join the conversation

2 replies

SB says:

January 21, 2025 at 1:17 am

“it’s answer to CapCut,” is this a joke? I don’t know who you are trying to fool with this article, but starting off with the fact that EDITS can only do 10-minutes of video and go up to 1080 resolution tells me everything I need to know about why it will be utter rubbish. You can’t call yourself an “answer to CapCut” when you throw analytics into a supposed design-software. What nonsense.

1. Tom Newman says:
  
  January 30, 2025 at 11:41 am
  
  Hey,
  Edits is due for launch in February. While I’m sure it won’t be as feature rich as CapCut in the early days, as features are built out, it’s sure to be a close competitor over time.