The new “State of Live” survey is urging independent venues to participate, with the ultimate aim of ensuring these spaces get the support they deserve.

The National Independent Venue Association (NIVA) has launched the ‘State of Live‘ survey, a pioneering national study aimed at assessing the economic contributions and challenges of the independent live entertainment sector. This initiative seeks input from independent venues, promoters, performing arts centres, and festivals across the United States.

We talk a fair bit about the state of live music in the UK, noting that over 100 independent venues closed their doors between 2022 and 2023. There have been initiatives to help fund these venues, along with major artists donating revenue to help the remaining grassroots music spaces from being forced to close. This time, we’re turning attention to the US, and the grassroots venues and promoters that contribute to the rich and exciting tapestry of independent music in America.

The ‘State of Live’ survey by NIVA aims to shine a line on the cultural and economic contributions made by independent music and art spaces and businesses. The idea is that survey results will solidify the importance and worthiness of financial support for these spaces. The survey is open from the 7th January until 18th February 2025 and invites participation from both for-profit and non-profit entities within the independent live entertainment community. The collected data will inform a national report and state-by-state reports, scheduled for release on 23rd June 2025.

Hoping to get all independent venues involved, NIVA have provided resources to help make taking part easier. The tools provided are also designed to help spread the word, encourage survey participation, and boost the impact of the survey overall. Tools include project one-sheets, partner recruitment details, a preparation check list, social media toolkit and more.

The ‘State of Live’ study aims to provide critical data to:

  • Quantify the sector’s contributions to jobs, tax revenue, and local economies
  • Highlight operational challenges like rising costs and declining profit margins
  • Strengthen advocacy efforts at the local, state, and national levels

The study will present the economics of both for-profit and non-profit venues, performing arts centres, festivals, and promoters. By participating, stakeholders can help ensure robust participation and highlight the importance of independent live entertainment in their communities and beyond.

Executive director of NIVA, Stephen Parker, gave a statement saying, “Independent stages are the heartbeats of our communities. They’re where culture is born, connections are made, and memories are created.” He explained that, “The State of Live study will quantify the economic and cultural value of these spaces, ensuring they get the recognition and support they need and deserve.”

Head here for more information about how you can participate here.