Discover new ways to widen your circle and make connections within the music industry.

For better or worse, it’s often who you know, not what you know. Having a decent list of contacts and connections in the music industry can help you get projects off the ground and link up with useful people to know. There are numerous ways you can network in the industry, so we’re going to explain why it’s important and give you ideas on how to go about it.

Why is networking important?

Going it alone can seem like the brave and noble thing to do, but it can stunt your career growth significantly. You could be the most talented and knowledgeable artist, but you still wouldn’t be able to manage all aspects of independent musicianship to the highest possible standard all at once. There simply isn’t enough time in the day. That’s why building up a network of people who can help you, or contacts who can help open doors for you is so crucial.

You may need a producer to help record your new EP, or a promoter to help you book gigs, or session musicians to help you out with live shows. There’s nothing more stressful than realising you need a particular type of help, but not having anyone to turn to. Networking can help ensure this doesn’t happen. 

If you’re doing well at a local level, but are looking to move up in your career, having a big network can assist in that. Knowing more people means a higher chance of finding out about exciting opportunities to further your career. You may even be offered opportunities as a result of networking.

6 tips for networking

How you approach networking determines whether your efforts will be successful, or if you end up alienating yourself. And we certainly don’t want that.

You can network in-person and online, both are valid and valuable. But, since it’s very much a social activity, you have to consider how you communicate with people and how you present yourself. Here are some tips on how you can nail this.

Be yourself

This might be an instant eye-roll, but it’s worth saying. Being yourself while networking is perhaps the most important thing to remember. There’s absolutely no point putting in hard work to make friends, make connections and build a reputation if it’s based on a fake persona that isn’t yourself. You won’t be able to sustain an act, and you’ll exhaust yourself and end up back at square one – or possibly even further back than square one.

Don’t try to copy others or be the artist you think people want you to be. Just act naturally, be truthful, speak your mind, and enjoy making genuine connections.

Join groups

It can be difficult to know where to start with networking. There’s strength in numbers – that’s the whole point isn’t it? You don’t need to immediately attend conferences or hang around every venue in town. Joining groups on social media platforms like Facebook, or joining Reddit threads are a solid place to start.

Make friends

Networking doesn’t always have to feel formal and businesslike. Simply making friends with fellow musicians in your local area can lead to a vibrant and varied network. You don’t have to stick to artists with the same style as you, or artists at the same point in their journey as you. It can be beneficial to know more experienced musicians – they might have a readymade network they can introduce you to. Go to local gigs, jam nights, or record stores and start socialising.

Be helpful

Networking isn’t just about what others can do for you – it’s also about what you can offer in return. Be helpful to those you meet, whether that’s by sharing advice, recommending them to others, or even offering your skills. People remember those who lend a hand, and this can create a ripple effect, where someone you helped puts you in touch with others who can benefit your career.

It’s also a great way to build strong, lasting relationships, rather than just transactional ones. The more value you bring to others, the more they’ll be willing to help you when you need it.

Be persistent

Building a network takes time. You won’t make meaningful connections overnight, so it’s important to be persistent. Keep showing up, whether it’s attending local gigs, participating in online communities, or reaching out to new people in the industry. Don’t be discouraged if you don’t see immediate results – good things take time. As long as you’re respectful and consistent, your efforts will start paying off.

Don’t spam

There’s a fine line between being persistent and spamming. Sending the same message to countless people or repeatedly asking for favours can hurt your reputation. Instead, focus on building genuine relationships by engaging thoughtfully with others and offering something of value. Whether it’s leaving insightful comments on social media or attending events with the aim to connect, ensure you’re contributing meaningfully to conversations, rather than just asking for something in return. Remember, spamming will likely do more harm than good to your networking efforts.

How to network online and in real life

As an independent musician, you have numerous opportunities to network both online and in person. Here’s how you can approach both:

Online networking

  • Social media groups and forums: Platforms like Facebook, LinkedIn, and Reddit have various groups and threads dedicated to independent artists, music production, and promotion. Join these communities, engage with others, and share your own experiences. By contributing to discussions, you’ll start to build connections organically.
  • Collaborating on social media: Instagram, TikTok, and YouTube are great places to collaborate with other artists. Duet someone’s video on TikTok or share a cover of their song. Tag them and engage with their audience. This can lead to cross-promotion and the chance to grow your network in a creative, low-pressure way.
  • Direct messaging: Don’t be afraid to reach out to other artists, producers, or industry professionals with a personalised message. Compliment their work and offer something of value, whether it’s a collaboration idea or simply a shared appreciation for their art. But remember, avoid sounding overly salesy!

In-person networking

  • Local gigs and jam nights: Attending events in your local scene is a great way to meet other musicians, promoters, and even potential fans. Stay after the show to chat with performers, and don’t hesitate to exchange social media handles or contact info.
  • Workshops and conferences: Music workshops and industry conferences are not only educational but also prime networking opportunities. These events bring like-minded individuals together, so use them as a chance to connect with people who can help your career or whom you can collaborate with.
  • Music stores and record shops: Your local music or record store can be a hub of creativity. Strike up conversations with staff or other customers about music, equipment, or upcoming events. You might stumble across people who share your passion and could introduce you to their network.

Summing up

Networking is essential for any independent musician looking to grow their career. It opens doors to opportunities that you might not be able to access alone, helps you meet like-minded individuals, and builds a supportive community around you. Remember to be yourself, stay persistent, and offer help whenever you can. Networking is a long-term investment, but with patience and a genuine approach, you’ll see the benefits over time.

Whether you’re attending gigs, joining online groups, or simply striking up a conversation with a fellow artist, every connection you make can be the start of something great. So put yourself out there and start building those relationships today!