SoundCloud & Resident Advisor team up: Supercharge your fanbase
SoundCloud are connecting fans and artists of electronic music by partnering with top events organiser Resident Advisor.
Electronic producers rejoice! Industry leaders Resident Advisor and SoundCloud have joined forces in a strategic partnership designed to supercharge artist-fan connections, both online and offline. Both platforms empower electronic artists from the underground to stadium level.
Their partnership expands their existing relationship to put more a focus on artists and their events. SoundCloud state that their partnership will be “fostering even deeper connections between artists, promoters, labels, and fans”.
SoundCloud’s Senior Vice President of Strategy & Growth, Devi Mahadevia said: “This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users. Club culture is the lifeblood of electronic music and by integrating Resident Advisor’s events onto our platform, we’re further enriching the music discovery journey for our listening community.”
Here are they key features of the partnership:
- Event integration: SoundCloud artists with a Resident Advisor profile will now automatically have their next three events, per Resident Advisor, displayed on their SoundCloud profile webpage. Creators can now boost the visibility of upcoming performances and ensure their most recent events are featured, while fans can seamlessly find and purchase their next show on SoundCloud.
- SoundCloud widget: An embeddable SoundCloud media player prominently displayed on all Resident Advisor event pages, enabling Resident Advisor users to listen to mixes and tracks by DJs on the lineup before and after buying a ticket.
- RA playlist on SoundCloud: A Resident Advisor curated playlist on SoundCloud panning the entire spectrum of electronic music and championing its many genres and subgenres.
- Amplifying emerging artists: Co-branded editorial features to highlight rising artists in the electronic music space.
Resident Advisor’s Chief Operating Officer, Simon Kempner said: “”The integration of Resident Advisor’s events API with SoundCloud’s platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we’re empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.”
Artists can bolster their Resident Advisor artist pages and link their account to their SoundCloud artist page to enhance their benefits from the partnership. Artists can find more information on creating, claiming, and linking artist profiles on Resident Advisor here.