Universal Music Group and Meebo have partnered with relation to adding ad-supported videos to Meebo. The partnership launches with Kanye West, Ludacris and The Killers.
The deal is similar to ad revenue sharing deals that many major labels have with YouTube and others. Until recently, most record labels viewed artist videos as promotional, but now days this seems to be turning around. 360 deals are coming to the floor and new revenues streams need to be found and nurtured.