TikTok launches “Fan Club” feature
TikTok’s new Fan Club feature is changing how creators and fans connect on Live. Find out how it works, what perks it offers.
TikTok has unveiled its latest community-building tool, Fan Club, a new feature aimed at giving creators a more structured way to engage and reward their most dedicated followers during TikTok Live streams. While musicians will find clear benefits here, the feature is designed for all types of creators, whether they’re comedians, educators, lifestyle influencers, or performers, looking to deepen audience relationships and grow engagement.
Fan Club is an opt-in feature currently available for TikTok Live users. Once enabled, it allows creators to build exclusive communities where their most loyal followers can enjoy special perks and stand out during live broadcasts. Fans who join a creator’s Fan Club gain access to exclusive chat rooms during live streams, where only Fan Club members can participate. They also receive special loyalty badges that highlight their status in chat and on their profiles. The feature includes points-based rewards and daily missions, encouraging regular participation. As fans engage more, they can level up within the club and unlock further perks.
The launch of Fan Club highlights TikTok’s strategy to strengthen its live streaming ecosystem and help creators build more engaged, loyal audiences. As social platforms increasingly focus on community-driven engagement rather than passive consumption, tools like Fan Club are becoming essential. For TikTok, it’s a way to increase live viewership, boost session time, and improve creator satisfaction, while also giving fans a more interactive and rewarding experience.
It also reflects a growing trend across digital platforms: giving creators better tools to identify and reward their most loyal supporters. Similar to Twitch’s subscriber perks or YouTube’s channel memberships, TikTok’s Fan Club adds a loyalty layer to the live experience, without requiring a paid subscription, at least for now.
For creators, Fan Club offers a practical way to increase engagement and viewer retention. Musicians can use it to preview unreleased tracks, offer exclusive shoutouts, or host acoustic mini-sessions for fans. Educators and subject matter experts might run member-only Q&A sessions, while gamers and lifestyle influencers could host exclusive chats, challenges, or giveaways. Ultimately, it gives creators more control over how they engage with their core audience, moving beyond one-way broadcasts to more community-driven interactions.
For fans, Fan Club turns passive viewing into a more interactive and rewarding experience. Fans can collect points, complete daily missions such as tuning in regularly or sending reactions, and work toward earning status badges that set them apart in chat and within the creator’s community.
Currently, Fan Club is free to join, but many industry observers expect TikTok to eventually explore ways to link it with monetization tools like digital gifting, Tips, or even future paid membership tiers. For now, the emphasis is on loyalty and engagement. However, for creators hoping to increase their revenue streams on TikTok, Fan Club could lay the groundwork for nurturing their most active supporters, who are often the first to engage with future monetized content.
Creators who regularly go live can enable Fan Club through TikTok’s Creator Tools dashboard. Once it’s active, they can start encouraging their audience to join and participate during each live session. For fans, joining is as simple as clicking “Join Fan Club” on a creator’s live page. There’s no cost, and perks begin unlocking as soon as they start engaging.
TikTok’s Fan Club is the platform’s latest move to deepen creator-fan relationships, drive more meaningful engagement, and support community growth within live streaming.