Universal Music Group Signs LEGO VIDIYO Artist L.L.A.M.A

In a world first UMG has signed an artist that was discovered via the kids LEGO VIDIYO app.

LEGO VIDIYO is a new AR music video maker for kids

Designd for children aged 7 to 10, the VIDIYO app will combine music with augmented reality LEGO figures and BeatBits that unlock special effects.