Image Credit: Heidi Fin
How to get the most out of being an artist on streaming services, build a buzz and get your music on Spotify playlists.
If you want your music to be successful on streaming platforms, it’s unfortunately not enough to whack your tracks up on Spotify and then sit back and relax. You need to create a bit of hype to get it in the right places, which ultimately means catching the eye of Spotify playlist makers.
Getting a track on a popular Spotify playlist is the holy grail. Playlists have fast become the number one priority for musicians and producers, a way for a release to go from a handful to thousands of streams overnight.
But first you need to create some excitement around your music to attract the attention of curators on Spotify and other streaming services. Here are a few tips to help build a buzz on Spotify and get noticed by playlisters.
Generate some hype before release
Start your marketing campaign well before release day. Don’t sleep on Pre-saves, digital versions of pre-orders. They guarantee engagement before the release hits streaming services. And when release day comes about, Spotify will see the strong performance, making it a more attractive prospect for inclusion on their playlists.
Make sure to keep your Spotify artist page looking fly
Don’t forget that those coveted play counts and follows are from real listeners, and you want turn a casual listener into one of your fans, not simply a fan of whatever playlist your track ends up on.
That means giving your Spotify profile a more personal feel – make sure your profile picture and featured images are good, your bio reads well, keeping everything up to date, and utilising the Artist Picks section.
Work your music analytics
A constant uptick in subscribers and listeners each month makes it more likely for your music to be noticed and onto those all-important Spotify playlists. Make smart promo decisions and put that boring marketing legwork in to make sure those numbers keep steady.
Spread the word across all your music social media pages
Make sure you’ve got links to your Spotify on all your social media accounts. Wherever you find yourself promoting yourself online, whack the Spotify follow button there too.
Instagram only lets you add one link to your page bio, so you can create a handy landing page with all your links in one. No more copying and pasting individual links. Learn about Fan Links here.
Let RouteNote do the work for you
Release your music for free with RouteNote and, as long as you upload your music in advance of the release date, we can upload your track to Spotify allowing at least a week for Spotify playlist curators to consider your music before it goes live.
Artists can be playlisters too
Putting together a playlist yourself can give listeners an insight into your musical influences and put your music into context with other bands. If you’re a verified Spotify artist you can create playlists on your page.
Try making playlists of musicians of a similar genre to yours, not only for a flowing listening experience but also to attract the attention of other bands who might return the favour by popping you on their playlist too. (Sneak in a couple of your own songs onto the playlists too, of course.)
Unofficial playlists are an easy win
There’s huge promotional power to be found from independent playlisters, and it’s easier to get their attention than the big Spotify playlists.
Whether they’re run by music journalism bloggers or simply music lovers with a knack for matching incredible music together, getting a spot on multiple independent playlists is valuable for plays and inching your way up the algorithm.
Make the Spotify playlist makers come to you
A less needy option than spamming the inboxes of overworked Spotify playlist curators is to make it easy for them to find you. Make sure you’re in all the spaces that you need to be in order to be seen, always active on social media and engaging with other musicians – check out our top tips for social media for musicians here.
Get out there and gig, and seek out opportunities for networking in the real world. If you’re generating a hype outside of Spotify, tastemakers will be curious enough about you to seek out your music on Spotify, and hopefully want to share your music.
Every contemporary musician who’s serious about building a music career has one eye on New Music Friday as the pinnacle of a new song’s success. It’s not all talent and luck. Give your music the best possible chance of success on Spotify and other streaming services by getting noticed by Spotify playlisters.