The Consumer Intelligence Report Partners (CIRP) is out with their latest report on the state of smart speaker sales and market share.
End of June – 76 million units in USA (up from 70 million at the end of March and 66 million at end of December)
Its reported that Amazon still holds a 70% market share of the install base, with Google on 25% and Apple on 5%.
“Continued aggressive pricing of the entry-level models seems to continue to encourage new customers to try a smart speaker and existing owners to consider adding more devices to their home,” said Lowitz in a statement. The company reckons that more than half of Echo and Google Home owners have the cheapest model in the range.
The USA is still the largest smart speaker market, but China is growing fast and is expected to reach 60 million units by the end of 2019.