Adam Clarke vs. Starshine – Be With You

November 27th, 2008 by Dashiel Posted in Artist / Label News, Music Review, RNTV, Retail Partners, Tools | 1 Comment

A club tune in the classic mode, this track features heavily sampled beats and housey vocals. There’s a marked difference in feel between the two versions available, the club mix featuring (as you might expect) a much heavier beat and less focus on the vocals. If you’ve ever been to an Ibiza beach party you [...]

SproutBuilder: Epic widget guide post

November 19th, 2008 by Dashiel Posted in Self Promotion, Tools | No Comments

On the RouteNote tools page you’ll find a magical little thing we built for the People’s String Foundation, called a widget. This is essentially a self contained little webpage that can be stuck into other web pages by putting in a little bit of html code linking back to the site where you made it.
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Retail Site Promotion

November 19th, 2008 by Dashiel Posted in Self Promotion, Tools | No Comments

The front page of a music retail site is usually plastered with recommendations or featured bands. They are being promoted because the site thinks it can make money by selling them. You want to be one of those bands that gets the support of a big retailer, don’t you? Good. So, you need to [...]

Social Networks

November 18th, 2008 by Dashiel Posted in Self Promotion, Tools | No Comments

Starting with the obvious: Myspace. It’s an ugly, cumbersome brute of a website, very nearly swamped in photos of obnoxious people taken at arms length while they pout or flex, but it’s still the first port of call when people are searching for bands online. Sorry, I wish you could avoid it, but you can’t [...]

Specialist Media

November 18th, 2008 by Dashiel Posted in Artist / Label News, Self Promotion, Tools | No Comments

In both new and old media channels (online/mobile vs. broadcast/physical) there will be brands specialising in different areas of music. If you’ve been sensible, and figured out who your fans are likely to be, then it makes sense to make those brands that cater to your likely fans a priority. If you’re in a j-pop [...]

Old Media

November 17th, 2008 by Dashiel Posted in Artist / Label News, Digital Music News, Self Promotion, Tools | No Comments

When reading the post on how to love, honour and cherish blogs, you may have noticed that there are some crossover brands that have blogs and physical magazines. A good relationship with the NME, CMJ or Rolling Stone blog gives you a massive lead on getting into the physical magazine, with all the legitimacy and [...]

Bloggers: Uber Fans

November 17th, 2008 by Dashiel Posted in Artist / Label News, Digital Music News, Self Promotion, Tools | No Comments

If there’s one set of people that you want on your side whilst promoting yourself online, it’s the music bloggers. They’re out there, trawling the web and the venues for the next cool act, hoping they’ll stumble across a gem they can hold up to their readers, gleaming in its freshness and individuality, reflecting [...]

Video Content

November 16th, 2008 by Dashiel Posted in Artist / Label News, Digital Music News, RNTV, Self Promotion, Tools | No Comments

Really good video recordings from gigs or live sessions are great for getting your fans to do your promotion work for you. Videos get shared around on youtube and other sites, and can spark interest in people, driving them to your website or myspace.

For the wildly creative and highly ambitious there’s always the [...]

Your Website

November 14th, 2008 by Dashiel Posted in Artist / Label News, Digital Music News, Self Promotion, Tools | No Comments

If you haven’t got one, why the hell not? You can buy a domain from Active24.co.uk for about £5 a year, a little more if you want some hosting space. And that’s all you’ll need to spend, in any case, this is not money spent. This is money invested. Set up a paypal sales account, [...]

Research

November 14th, 2008 by Dashiel Posted in Artist / Label News, Digital Music News, Self Promotion, Tools | No Comments

You need to get ears hearing the brilliant music you’ve worked so hard on. you need people to love you, and more importantly, pay your rent. Who are these people? If you can identify them, figure out where they’re going to listen to music, how they buy it, what attracts them to a band, then [...]