Longer videos on TikTok – good news for music artists?

TikTok is now giving all users the option to create three-minute-long videos on the app. Will it change the way music is used on TikTok?

TikTok introduces longer videos for all users

Over the next few weeks everyone on TikTok will be able to upload videos up to three minutes in length. Will TikTok turn into YouTube?

TikTok are testing 3-minute long videos but do users want this?

The king of short-form videos wants a slice of YouTube’s market as they test 3-minute long videos, but does anyone want this? TikTok is the social media platform of choice for much of the Gen…