Google to host audio ads tool for publishers on Spotify, Pandora and iHeartMedia

Google to support audio ads for publishers to advertise on streaming services such as Spotify, Pandora and iHeartMedia. Google Ad Manager are adding audio ads for ad-supported music services such as Spotify Free. This allows…

Spotify are testing interactive podcast ads

No more remembering promo codes, Spotify will soon provide links to advertiser’s websites with promo automatically activated. The new feature In-App Offers allows podcast creators to embed advertiser’s links into the episode details, making it…