How to market your music

With RouteNote you don’t need a major label or a huge marketing budget to put your music in front of listeners around the world. Our music promotion and marketing tips will help you get heard everywhere and discover the true potential of your music.

Market your music on streaming services like Spotify and Apple Music

RouteNote offers a free path on to all of the biggest digital music streaming services, download stores and social media platforms in the world. Artists and labels of any size can choose between our Free and Premium offers to find the best way to put their music in front of listeners.

Promote your music for free and get it heard by listeners online

We offer free music distribution to every one of our partners, including Spotify and Apple music, covering over 90% of global music streaming subscribers. We work with over 600,000 artists from all corners of the globe, empowering them to reach new audiences and gain more fans.

The biggest step in promoting your music to listeners is making it available on as many platforms as possible. With RouteNote you can make your music available to listeners no matter how or where they’re listening from.

Discover all of the services we work with here

Find places to
share your music online

Music is meant to be heard. Discover all of the ways that you can share your music with listeners around the world, reaching new audiences and building a dedicated fanbase that loves your music.

Promote your music on Spotify

Once your music has been distributed via RouteNote, the next step is putting it in front of listeners. There are many different ways you can promote your music online and you don’t need to spend money on music marketing to expand your reach and gain new fans.

Discover all our free distribution plan offers

Pitch songs to Spotify playlists

Spotify playlists have huge potential for gaining new listeners and artists everywhere are being discovered all the time in Spotify's huge selection. Once your music has been sent to services by RouteNote you’re on your first step to having a hit with a playlist feature.

How we can help you pitch to playlists

Reach out to independent playlist makers

There are thousands of huge playlists across streaming services that are independently managed by music publications and personalities. Reaching these playlists and their dedicated audiences can make your song a success and provide you with an entirely new fanbase.

Check out Playlist Push promotion service

Submit your tracks to music blogs

Blogs offer you a chance not only to get heard by an entire audience of music lovers but you will also often have your music reviewed and covered in detail by the writer. Reviews are hugely valuable in recommending music to new listeners and gaining new fans.

Top music blogs to submit your releases to

Make music connections by networking

Community is important in the music world. Playing with other musicians, making friends on tours, and working with others in the industry is a huge part of creating a scene that thrives for artists and fans alike.

Collaborate with fellow music artists

Music communities are an incredibly powerful thing and finding friends within your genre and your local music area can be a huge benefit to your music marketing efforts. Collaborating on tracks together allows you to access an entirely new fanbase - and you'll also get to have some fun with other musicians in the meantime!

Book new gigs and get yourself out there

Playing in front of audiences isn’t just an exhilarating feeling and a good source of cash; concerts are the perfect place to reach out to new listeners and grab their attention. Especially if you’re playing on the bill with others, you will be able to consolidate each other's audiences and potentially gain new fans in a unique way.

Promote your music with a press release

A good press release is vital to reaching out and making new opportunities for yourself as an artist. When you’re looking to book gigs the venue will want to know what your music sounds like and who you are. Likewise when speaking to managers, labels, and any other industry figures a good press release is vital.

Market music independently with PUSH.fm

PUSH.fm is designed to help you increase exposure, discover new fans and create meaningful relationships with your audience. Capture attention with our multiple campaign types, generating the hype your music deserves.

Build momentum with Pre-save campaigns on Spotify

Give fans a link to your upcoming tracks and albums with Pre-saves and they can make sure your next release is ready and saved in their library for the big release day. With PUSH.fm you can create free Pre-saves on Spotify, Deezer, and Apple Music.

Screenshots on tablet devices of a PUSH.fm Pre-save campaign with links to different music stores on it, and a Spotify page which the PUSH.fm Pre-save links to.
Screenshots of the PUSH.fm Smart Link creation process on both laptop and mobile devices.

Capture the attention of your followers with Smart Links

No-one misses your next big release when you have a Smart Link. These pages bring links for your music from all the major streaming services and download stores onto one page, so no matter how your fans listen they’re just a click away.

Increase social engagement with Reward Links

Use Reward Links to offer exclusive rewards like event tickets, unique download codes and much more in exchange for an action. You can choose an action for your audience to make before earning the reward, such as liking your socials or signing up to a mailing list.

Screenshot of a PUSH.fm Reward link open on a tablet, with different social media sharing options floating around it: 'Tweet on Twitter', 'Subscribe on YouTube', and 'Share on Facebook'.
Screenshot of the PUSH.fm dashboard, with some analytics for campaigns and links.

Track your social campaigns with our analytics tools

PUSH.fm offers a powerful statistics platform so you can track all of your campaigns and learn more about your audience and how to appeal to them even more. Real-time analytics and in-depth tracking ensures that you know exactly who your fan base.

Level up your independent music marketing by signing up for PUSH.fm today

Check out the RouteNote blog and socials

If you’re looking for more information on the best way to build your fan base; the RouteNote blog is filled with advice on how to make the most of your music and maximise your reach. We also regularly post tips and share our artists’ latest releases on our social channels.

Top tips for promoting music

Updated with new articles every week, you can find much more information on marketing your music and making it as an artist over on the RouteNote Blog, including artist advice, top tips, marketing tricks and much more.

Share your music on social

Follow us on Facebook, Twitter and Instagram and share your music with us. We’re regularly sharing new releases on social media and getting artists to promote their music on our pages to help them gain listeners.

Be the first to hear RouteNote updates and news!

By signing up, you agree to periodic email marketing from RouteNote to the email address you have provided.