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Logo guidelines
The RouteNote logo is a simple, modern ‘R’ icon and should be used on every social asset in order to
increase company visibility and further establish the brand.
There are only two variations of the RouteNote logo: blue and white.
Colour guidelines
The RouteNote blue logo should only be used on very light images and backgrounds such as white or
grey.
The white logo should be used on top of dark images and gradients and backgrounds such as core
blue, navy and black.
Using the logo
The RouteNote logo has a few rules of its own
The logo’s exclusion zone is equal to half its height of the icon, indicated by the shaded areas in the diagrams.
What not to do
It is very important that the appearance of the logo remains consistent, so it should not be misinterpreted, modified or added to in any way.
Do not
Do not use the text version of the logo.
Do not
Do not combine the logo with the text version.
Do not
Do not change the colour or tone of the logo.
Do not
Do not apply a gradient or effect to the logo.
Do not
Do not resolve the logo in two different colours.
Do not
Do not rotate the logo.
Do not
Do not distort or warp the logo in any way.
Do not
Do not add a border.
Do not
Do not outline or create a keyline around the logo.
Do not
Do not modify or change the typeface of the R.
Our colours
Core blue
#1345AC
R:19 G:84 B:173
Secondary green
#76DC7C
R:118 G:220 B:124
Navy
#04042A
R:4 G:4 B:42
Dark grey
#202020
R:32 G:32 B:32
Indigo
#141E6A
R:20 G:30 B:106
Pure white
#FFFFFF
R:255 G:255 B:255
Our typography
We believe functionality and accessibility come first. We use Arial, a neo-grotesque font, founded in 1982. Arial is a versatile sans serif design which has become a staple for textual content and body copy.
Aa
Heading
Arial Bold
Aa
Heading
Oswald Light
Aa
Body Text
Arial Regular
RouteNote resources
We think we’ve covered all the bases on how to apply the RouteNote brand assets and brand values to your business and website, but if you have any questions or are unsure then please contact us at support@routenote.com. We are always on hand to help out. Please remember to check back regularly to keep up to date with the most recent brand resources.