Please read through the usage guidelines below and apply it when using any of our brand assets with your business or website. Make sure that you are always using our current assets by using only the assets provided. All assets are provided at optimum size.
The RouteNote logo is a simple, modern ‘R’ icon and should be used on every social asset in order to
increase company visibility and further establish the brand.
There are only two variations of the RouteNote logo: blue and white.
The RouteNote blue logo should only be used on very light images and backgrounds such as white or
grey.
The white logo should be used on top of dark images and gradients and backgrounds such as core
blue, navy and black.
The logo’s exclusion zone is equal to half its height of the icon, indicated by the shaded areas in the diagrams.
What not to do It is very important that the appearance of the logo remains consistent, so it should not be misinterpreted, modified or added to in any way.Do not
Do not use the text version of the logo.
Do not
Do not combine the logo with the text version.
Do not
Do not change the colour or tone of the logo.
Do not
Do not apply a gradient or effect to the logo.
Do not
Do not resolve the logo in two different colours.
Do not
Do not rotate the logo.
Do not
Do not distort or warp the logo in any way.
Do not
Do not add a border.
Do not
Do not outline or create a keyline around the logo.
Do not
Do not modify or change the typeface of the R.
Our icon
Our Icons are designed for use across mobile devices, where a full logo might be a little too bulky, or in social situations.
To maintain the standard of the RouteNote brand, our icons should never be used in size dimensions smaller than 37px x 37px. Similarly to RouteNote logo’s, there should always be a little empty space around the icons, this should be at least 10px.
RouteNote Icon with circle
RouteNote Icon without circle
Use RouteNote badges across your business or website to let people know that you partner with us. Badges must be used at 100% supplied size. Never increase or decrease the badge size, doing so will decrease the quality and accessibility of the asset. It will also sit outside of our guidelines.
There are two colour variations of our assets for light and dark backgrounds. You can download these below.
We recommend using RouteNote text badges as a direct link in your websites header or footer. There are space efficient and subtle.
We recommend using RouteNote illustration badges on mobile devices, or on artist pages. The colour variations ensure they are not design dominant.
We believe functionality and accessibility come first. We use Arial, a neo-grotesque font, founded in 1982. Arial is a versatile sans serif design which has become a staple for textual content and body copy.
We think we’ve covered all the bases on how to apply the RouteNote brand assets and brand values to your business and website, but if you have any questions or are unsure then please contact us at support@routenote.com. We are always on hand to help out. Please remember to check back regularly to keep up to date with the most recent brand resources.