“Can you sponsor me?” is not a strong brand pitch. A company wants to know: Why this artist?Why our brand?What are we actually creating? Research first Look at brands that already operate around: Study their…
Tag: brands
Brand partnerships are becoming a meaningful part of the independent artist ecosystem. UnitedMasters has made this particularly central to its positioning, and its current True Religion partnership combines independent artists, retail playlists, fashion and live…
Indian artist KAVYA has teamed up with Converse for the new visual project surrounding “Glass Trees”, her collaboration with producer Goya. Rather than feeling like a conventional product placement deal, the collaboration shows how fashion…
You walk into a coffee shop. Your song is playing. Does that generate money? Potentially, yes. Commercial businesses playing copyrighted music generally require appropriate public-performance licences. Those licence fees contribute to royalty systems for rightsholders.…
If you’re trying to get your music onto Twitch, you need to understand one key thing: The old “Soundtrack by Twitch” system no longer exists. It was shut down in 2023, and the ecosystem has…
