How Do Independent Artists Get Brand Deals?
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How Do Independent Artists Get Brand Deals?

Brand partnerships are becoming a meaningful part of the independent artist ecosystem. UnitedMasters has made this particularly central to its positioning, and its current True Religion partnership combines independent artists, retail playlists, fashion and live…

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Why Is Haryanvi Music Suddenly So Popular?
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Why Is Haryanvi Music Suddenly So Popular?

Something interesting is happening in Indian music. Haryanvi music is growing incredibly quickly. Once primarily associated with listeners in Haryana and nearby parts of northern India, Haryanvi songs are increasingly appearing on streaming platforms, social…

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What Does KATSEYE’s “Hootie Frutti” Mean?
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What Does KATSEYE’s “Hootie Frutti” Mean?

“Hootie Frutti” doesn’t have a neat dictionary definition. KATSEYE essentially invented the phrase. It plays with fruit imagery, attraction and the familiar phrase “tutti frutti”, creating something deliberately playful and suggestive. The track appears on…

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