A music press kit gives journalists, promoters, curators and potential partners the material they need to understand and present your project.

It should not be a huge folder of random files.

The best press kits are clear, current and easy to navigate.

Start with a one-line description

Explain the project in one useful sentence.

For example:

Bristol-based electronic duo combining garage rhythms, live brass and cinematic vocals.

Avoid vague descriptions such as “a unique artist who refuses to be defined.”

Specific details are more memorable.

Include a short biography

Prepare several lengths:

  • One sentence
  • Approximately 100 words
  • Approximately 300 words

A useful biography can include:

  • Location
  • Genre
  • Background
  • Key influences
  • Current release
  • Important achievements
  • Live activity
  • Relevant story

Write in the third person so publications can adapt it easily.

Provide the music

Include:

  • A private advance link where relevant
  • Public streaming links
  • A downloadable file when requested
  • Track title and version
  • Release date
  • Distributor or label
  • ISRC
  • Songwriter and producer credits

Do not attach enormous files to an introductory email unless requested.

Add strong photographs

Provide several high-resolution options:

  • Landscape image
  • Portrait image
  • Square image
  • Clean press portrait
  • Live photograph

Include photographer credits and usage instructions.

Avoid sending only artwork with text covering the image.

Include cover artwork

Supply the final high-resolution artwork separately from the photographs.

Make sure the file is correctly named.

Use:

Artist-Name_Release-Title_Cover.jpg

Not:

final-new-cover-actually-final-2.jpg

Explain the campaign story

Why should someone discuss this release now?

Possible angles include:

  • An unusual recording process
  • A meaningful collaboration
  • A personal story
  • A local connection
  • A new creative direction
  • A significant live event
  • An innovative format
  • A wider cultural subject

The story should be genuine and connected to the music.

Add selected achievements

Include relevant proof such as:

  • Previous press
  • Radio support
  • Significant playlists
  • Live bookings
  • Audience milestones
  • Awards
  • Collaborations
  • Sync placements

Do not list every minor mention.

Provide live information

For booking and event contacts, add:

  • Live setup
  • Number of performers
  • Technical requirements
  • Recent venues
  • Upcoming dates
  • Performance footage
  • Booking contact

A journalist and a promoter may need different information.

Add contact details

Clearly identify the correct contact for:

  • Press
  • Booking
  • Management
  • Label
  • General enquiries

Independent artists can use one professional email address for several roles.

Host it somewhere simple

A press-kit page or organised cloud folder is easier than repeated attachments.

Test every link and permission setting in a private browser.

Use a smart link or short URL that is easy to copy.

Update it for every campaign

Remove:

  • Old tour dates
  • Broken links
  • Outdated photographs
  • Previous-release language
  • Irrelevant achievements
  • Expired private streams

A professional press kit saves other people time. That alone makes them more likely to engage with your music.